Posts Tagged ‘logotype’

On font pairing in logo design

Lately I’ve been receiving emails from designer’s and students asking for my personal critique on an identity design project they’re working on. Many of the emails are typically based around the question: “What font looks better?” or “Do you think a heavy typeface or light typeface would better fit the mark?” The posed questions had [...]

Brian Hoff
About Brian Hoff: Designer, Writer and Speaker

I’m a graphic designer from Philadelphia who loves creating compelling and useful websites and brand identities. When I’m not designing I can be found writing, speaking and occasionally part-time teaching at colleges — all on the subject of design. I started this blog to share my passion and experiences with fellow designers and those in need of design services. Read about me »