Lately I’ve been receiving emails from designer’s and students asking for my personal critique on an identity design project they’re working on. Many of the emails are typically based around the question: “What font looks better?” or “Do you think a heavy typeface or light typeface would better fit the mark?” The posed questions had [...]
Posts Tagged ‘Logo Design’
Logo Design Love Book Review
I’ve yet to do a book review on TDC, but with the new year among us, I thought you all might like to hear some thoughts about David Airey’s new book, Logo Design Love: a guide to creating iconic brand identities — a subject of area of design I am particularly in love with (pun [...]
What a logo does not have to be or do
Often when designing a logo, designers and clients often focus on what their logo should be. In this article, I focus on the exact opposite: What a logo does not have to be or do. A logo does NOT have to… …be overly complicated Often times when designing a logo we tend to think too [...]
Good Logos Are Flexible: Tips to make sure yours is
I receive many questions from both clients and other designers asking me “What makes a good logo?” Instead of focusing on what makes a logo look good (because we all know we can argue that point for days based on personal taste), I thought it would be best to focus on what makes a logo [...]
16 Unveiled Logo Design Processes
As a logo designer I have always enjoyed seeing and reading the thought and creative processes of other graphic designers logos – from the project brief, to the initial sketches, right down to the final touches. Understanding how logo designers work and articulate their ideas is a great way to learn and expand our own [...]
Steve Jobs discusses working with Paul Rand
I’m quite positive that this video has been around for quite some time (since it was filmed in 1993), but for those who missed it here is an interview with Apple CEO, Steve Jobs, discussing his logo designer, Paul Rand – Steve is one happy client! This was my first time seeing this interview and it [...]
