Posts Tagged ‘creative process’

Identity design process for a personal rebranding

Mike Tittel, an independent photographer approached me looking to take his personal brand identity to the next level. Mike Tittel Photography, an adventure sports/active lifestyle photography company based out of Salt Lake City, Utah, decided that if he wanted to move from his “basic Verdana [all type] logo” that he needed to work with a [...]

A Special Need logo design process

A Special Need is a nanny agency devoted to providing nannies experienced in special needs to parents. The brand new company was in need of a logo to represent their services and online blog that helps parents and professionals. Defining the goal Each of my brand identity projects starts with a logo questionnaire, which assists [...]

Brian Hoff
About Brian Hoff: Designer, Writer and Speaker

I’m a graphic designer living in Brooklyn, New York who loves creating compelling and useful websites and memorable interactions across the web. When I’m not designing I can be found writing, speaking and occasionally part-time teaching at colleges — all on the subject of design. I started this blog to share my passion and experiences with designers and clients. I'm most active on Twitter; say hello:


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