Lately I’ve been receiving emails from designer’s and students asking for my personal critique on an identity design project they’re working on. Many of the emails are typically based around the question: “What font looks better?” or “Do you think a heavy typeface or light typeface would better fit the mark?”
The posed questions had me rethink the way I work and make choices — more specifically, why I make certain font choices when pairing a typeface with a logo mark or symbol. Continue reading for a few tips and methods to help choose more relevant and suitable typefaces for a logo mark and overall improve your typography decisions.
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