Mike Tittel, an independent photographer approached me looking to take his personal brand identity to the next level. Mike Tittel Photography, an adventure sports/active lifestyle photography company based out of Salt Lake City, Utah, decided that if he wanted to move from his “basic Verdana [all type] logo” that he needed to work with a professional — something unfamiliar to him and his previous marketing efforts.
Mike was a follower of mine on Twitter and after discovering my portfolio, decided to fill out my online Logo Design Project Worksheet. After reading his responses and a few initial phone conversations I felt that Mike and I shared something very similar, and not because we were both independent workers; we both had extreme passion for what we do and also valued thoughtful, relevant design. Continue reading below for a look into Mike Tittel Photography’s logo design process.
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Tags: creative process