Archive for the ‘Logo Design’ Category

Sweet Tweets: Design Resources of the Week #31

Sweet Tweets is a weekend feature to The Design Cubicle highlighting some of my favorite, and other Twitterer’s design-related links discovered via Twitter throughout the work week – because having resources and staying up-to-date is important in growth and development. Week of 1-11-10: Design blogs you should be following on Twitter “With the vast majority [...]

On font pairing in logo design

Lately I’ve been receiving emails from designer’s and students asking for my personal critique on an identity design project they’re working on. Many of the emails are typically based around the question: “What font looks better?” or “Do you think a heavy typeface or light typeface would better fit the mark?” The posed questions had [...]

Logo Design Love Book Review

I’ve yet to do a book review on TDC, but with the new year among us, I thought you all might like to hear some thoughts about David Airey’s new book, Logo Design Love: a guide to creating iconic brand identities — a subject of area of design I am particularly in love with (pun [...]

Designing with content in mind

Last week I read an article titled “If Content is Really King, Then What Is Design?” Not only did this article inspire a ‘Self-Expression Fridays‘ poster design, but it also had me thinking: If content is king, what can the design do to compliment the “king,” or in this articles case, the content? If what [...]

What a logo does not have to be or do

Often when designing a logo, designers and clients often focus on what their logo should be. In this article, I focus on the exact opposite: What a logo does not have to be or do. A logo does NOT have to… …be overly complicated Often times when designing a logo we tend to think too [...]

Identity design process for a personal rebranding

Mike Tittel, an independent photographer approached me looking to take his personal brand identity to the next level. Mike Tittel Photography, an adventure sports/active lifestyle photography company based out of Salt Lake City, Utah, decided that if he wanted to move from his “basic Verdana [all type] logo” that he needed to work with a [...]

Brian Hoff
About Brian Hoff: Designer, Writer and Speaker

I’m a graphic designer living in Brooklyn, New York who loves creating compelling and useful websites and memorable interactions across the web. When I’m not designing I can be found writing, speaking and occasionally part-time teaching at colleges — all on the subject of design. I started this blog to share my passion and experiences with designers and clients. I'm most active on Twitter; say hello: