I was recently asked by one of my readers, who is venturing off into the “wonderful world of independency”, how a graphic designer NEW to freelancing should go about networking – more specifically, how should one go about it and where do they find people to network with? Not only was it an interesting question, but as [...]
Archive for the ‘Freelancing’ Category
Marketing Calendar for Beginner Freelance Designers
Thinking about breaking into the freelance/independent scene in 2009? Have you recently graduated from design school and looking to start marketing your new freelance business? I recently came across an article (slightly outdated) in HOW Magazine written by Ilise Benun that outlines a marketing strategy for rookie and veteran freelance designers. Provides a good overview to consider [...]
Educating Clients to Say Yes
I came across an interesting video the other day by Paul Boag, a well-recognized face in the world of web design and podcasting, presenting various tips and techniques on how we can make clients understand our work and approve of our decisions. A few posts back I posted the question “Do your clients need to [...]
Do your clients need to be educated?
Let’s face it… some clients are a pleasure to work with, while other’s can be down right difficult. Some will trust your decisions and feedback as a professional, while other’s will shoot down every idea you have and only want it their way — but is their way the best way? What happens when you [...]
Clients that dictate your design work
The following article is a follow up to a discussion between myself and Jacob Cass over at JustCreativeDesign.com At some point of your freelancing careers, you will, if you haven’t already, come in contact with a client that dictates their entire project. The decide on the colors, the layout, and the typeface (Comic Sans anyone?). [...]
How to prepare and deliver your sales pitch
Whether your a freelance graphic designer or a leading, cutting-edge interactive studio, learning how to pitch your services to potential clients, also known as prospects, is a skill we must master in order to generate more business and become successful. But don’t be fooled – A sales pitch, which is nothing more than knowing how to [...]
