While we don’t always like to openly admit it, cold calling is one of the most effective ways of getting your name and services out to people who have never heard of you – but they don’t have to be so cold. “Warm” calling can be beneficial to finding clients that you want to work with, rather than [...]
Archive for the ‘Freelancing’ Category
Marketing Calendar: Experienced Freelance Designers
Last week I posted a 12-month, week-by-week calendar for beginner freelance designers, from an older publication that I found in HOW Magazine, that helps new freelancers structure and organize their marketing strategies. While the goal of the ‘Beginner’ calendar was to introduce marketing discipline for newcomers, in this post I follow up with u a week by week [...]
Discussion: The Hows and Wheres of Networking
I was recently asked by one of my readers, who is venturing off into the “wonderful world of independency”, how a graphic designer NEW to freelancing should go about networking – more specifically, how should one go about it and where do they find people to network with? Not only was it an interesting question, but as [...]
Marketing Calendar for Beginner Freelance Designers
Thinking about breaking into the freelance/independent scene in 2009? Have you recently graduated from design school and looking to start marketing your new freelance business? I recently came across an article (slightly outdated) in HOW Magazine written by Ilise Benun that outlines a marketing strategy for rookie and veteran freelance designers. Provides a good overview to consider [...]
Educating Clients to Say Yes
I came across an interesting video the other day by Paul Boag, a well-recognized face in the world of web design and podcasting, presenting various tips and techniques on how we can make clients understand our work and approve of our decisions. A few posts back I posted the question “Do your clients need to [...]
Do your clients need to be educated?
Let’s face it… some clients are a pleasure to work with, while other’s can be down right difficult. Some will trust your decisions and feedback as a professional, while other’s will shoot down every idea you have and only want it their way — but is their way the best way? What happens when you [...]
