Archive for the ‘Freelancing’ Category

Hey Designer, get it right!

Having run my business for merely three years I’ve learned a hell of a lot of things, changed many, stumbled often and learned many new secrets along the way. Come closer to your monitor, I have another secret to share: Get it right – the first time! Clients often ask Designers if they can update [...]

What does a website cost?

Imagine asking a Real Estate company, “How much does a house cost?” Well it depends. First off, what are the essentials you need? Three bedrooms because you have two kids? Central air conditioning because you live down south? Now that we have the essentials, what are some of the less essential, yet nice features? Basement? [...]

The Present (and Future) of the Business of Design

Feels like just yesterday I was finishing college and struggling to find a job in design. Not many respectable studios were hiring and the ones were, well, less than desirable. I ended up working at Apple retail as a software and hardware trainer withering away as I grew increasingly discouraged about not landing a job [...]

Business design advice to keep you sane & prosper

Inspired by the recent “My Top 10 Business Design Failure” presentation in the Notebook, I thought about this from my business standpoint and decided to share my own business lessons and thoughts. I’ll keep this short(ish) and bittersweet. Working without a down payment Not sure why designers do this, but I receive quite a few [...]

Reflections of the past year: The improved

With 2010 quickly coming to an end, I’ve been thinking a lot about the upcoming year. Concluding my second (and a half year) year of running my own independent design business (full-time, anyways), I’m starting to think about my business, the things I feel I’ve done well, and what could be handled differently going into [...]

Project Budgets and Secrets

Let me start off by apologizing on the lack of new articles. This year has been hectic, but great in so many ways. I’m still doing my best to figure out time management and unfortunately that meant less writing in recent months. Nonetheless, the site lives on and with my lack of self-written posts I’ve [...]

Brian Hoff
About Brian Hoff: Designer, Writer and Speaker

I’m a graphic designer living in Brooklyn, New York who loves creating compelling and useful websites and memorable interactions across the web. When I’m not designing I can be found writing, speaking and occasionally part-time teaching at colleges — all on the subject of design. I started this blog to share my passion and experiences with designers and clients. I'm most active on Twitter; say hello:


POWERED by FUSION