Archive for the “Branding” Category

Strategies for Choosing a Memorable Brand Name

11-11-2008 Brian 16 Comments

As a new business (whether your independent or large corporation), we’re faced with many difficult decisions before we open up shop - the perfect location, how to effectively market yourself, pricing strategies, and more importantly, deciding on a great, memorable and identifiable brand name.

Unlike deciding on a location for your business and your marketing/pricing strategies, choosing a name for your business is far more nerve racking because it’s permanent, or at least should be, and should capture the essence a company.

Below are techniques to help you and your clients generate a memorable, meaningful and unique brand name.
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