As a new business (whether your independent or large corporation), we’re faced with many difficult decisions before we open up shop - the perfect location, how to effectively market yourself, pricing strategies, and more importantly, deciding on a great, memorable and identifiable brand name.
Unlike deciding on a location for your business and your marketing/pricing strategies, choosing a name for your business is far more nerve racking because it’s permanent, or at least should be, and should capture the essence a company.
Below are techniques to help you and your clients generate a memorable, meaningful and unique brand name.
(more…)
Tags: brand name, Branding, company name
