Archive for the ‘Branding’ Category

Strategies for Choosing a Memorable Brand Name

As a new business (whether your independent or large corporation), we’re faced with many difficult decisions before we open up shop – the perfect location, how to effectively market yourself, pricing strategies, and more importantly, deciding on a great, memorable and identifiable brand name. Unlike deciding on a location for your business and your marketing/pricing [...]

Brian Hoff
About Brian Hoff: Designer, Writer and Speaker

I’m a graphic designer from Philadelphia who loves creating compelling and useful websites and brand identities. When I’m not designing I can be found writing, speaking and occasionally part-time teaching at colleges — all on the subject of design. I started this blog to share my passion and experiences with fellow designers and those in need of design services. Read about me »