My .Net Magazine interview

A few months ago I was ‘Profiled’ for .Net Magazine. If you don’t subscribe to the printed version (available in both the UK and US, though sold in the US as Practical Web Design Magazine), they have published the interview online for your reading pleasure. Here’s to hoping you enjoy it.

Here’s just a few questions and my responses to get you started:

.net: How did you get to where you are today?

Passion, timing, risk, curiosity … Four years ago this coming October, I found myself growing tired of working in Apple retail as a ‘creative’ (aka a software/hardware trainer), and wanted to focus on what I thought about all day: design. At that time, I was reading loads of great design blogs and felt inspired to start my own, The Design Cubicle. A few months after writing my first article, I was receiving more traffic than I’d ever imagined and getting an increasing number of job requests. I spent a year debating and eventually took a risk, quit my job and haven’t looked back.

.net: Why do you call yourself a graphic designer and not a web designer?

I’m a bit of a dabbler. Although 80 per cent of my work is in web and interaction design, I occasionally take on an exciting logo project or two. I enjoy both, plus I often find myself restless if I stick to one area for too long. Restricting my title to ‘web designer’ gives off the impression of limitations in my work.

.net: How would you describe your style?

I have an obsession with typography, so I like to think that shines through in my work. My personal motto is to employ all the right detail in all the right places while leaving anything unnecessary behind, and I hope that it adds to the overall experience for the user.

Read the full interview over at .Net Magazine’s site.



Discussion and Comments

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  1. Inspiring! That’s all I have to say. (:

  2. I was in the last phase of the developing of my personal site when I read this interview and it was, as Sonali said, very inspiring.

  3. Congratulations… Passion, timing, risk, and curiosity got you where you are today. I stand by those words too. Glad to see that passion heads the list because I believe that underlies the others.

  4. Sam says:

    Fantastic interview Brian, when’s it being published?

  5. Brian says:

    Sam,

    Thanks, glad you enjoyed it. It was actually published and on newstands in August of 2011.

  6. Thanks Brian! I enjoyed the interview and it seems also helpful for my career as Designer.

Brian Hoff
About Brian Hoff: Designer, Writer and Speaker

I’m a graphic designer living in Brooklyn, New York who loves creating compelling and useful websites and memorable interactions across the web. When I’m not designing I can be found writing, speaking and occasionally part-time teaching at colleges — all on the subject of design. I started this blog to share my passion and experiences with designers and clients. I'm most active on Twitter; say hello:


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