I often find myself getting asked the question, “Does your blog bring you business, and how so if it’s mostly targeted at inspiring and helping other designers?”
While a majority of TDC’s articles are aimed at inspiring, helping and engaging with other designers, it also showcases my work, experiences, personality and techniques, among other things that are attractive to clients. Below are various ways and reasoning on how writing a blog attracts new clients.
Insight into the process
I often share insight into my creative processes, that not only allows others to see how the outcome was produced, but also allows clients to see how I work and more importantly, where their investment (aka money) is getting put into.
It adds value to my work, and showcases the amount of research, time and other important factors that go into designing a successful identity or website.
Showing off your work is one thing, but being able to talk about it, takes your business and your work to a whole new level — a level respected by clients by sharing your experiences and achievements.
Also, allowing them to read into my processes, writings and achievements allows them to become excited with working with me.
Hiring someone online can be a scary thing, especially when you are transferring hundreds or thousands of dollars to a person you never met face to face.
My blog allows clients to have a better feel for my personality. Also, I am consistent from the way I write to the way I talk on the phone. I want my clients to be as comfortable with me, as I am with them and by showcasing my personality I build trust right off the bat.
Assists in trusting relationships
Insight into my work/processes, showcasing achievements and personality — these factors all assist in building trust and closer relationships with your clients. For example, sharing posts that discuss what your clients will be receiving from your logo design services or allowing them to read through what others are saying in your comments helps bridge the gap between client and designer; all help to build trust.
Clients enjoy good communication skills and when you are able to articulate your thoughts and your processes in writing they feel comfortable you will be able to do the same in verbal communication.
The way I explain my processes in writing are exactly the same as I do when I speak to or email my clients as I am working on their projects. Clients enjoy the ‘hands-on’ approach and appreciate when things are explained to them in plain English — this will be sensed when the read your blog.
Don’t get the above misconstrued, not only do I discuss topics that pertain to myself, but I share various resources, whether it’s other designers work I appreciate or a helpful article I found on Twitter, clients appreciate having resources to discover as much as designers do. It helps them feel more comfortable and helps them understand/appreciate design and the business — again, trust.
I want my clients to learn as much as possible. An informed client is a happy client.
Who doesn’t enjoy being in the limelight
I’ve worked with clients that stated right off the get-go that they enjoyed my work and the exposure they, their company, and their project would receive if it was displayed on my site — not typically something I seek after personally for accepting new work, but hey, if they value that, to each their own.
A good example of this from one of my more recent clients, Mike Tittel Photography, enjoyed reading the responses to what other designers had to say about his new logo. Everyone enjoys receiving praise and recognition for a job well done.
Search Engine Optimization (SEO)
To most this is probably the obvious, but having a blog increasing your search engine ranking. The more people that link to you (inbound links), if you have quality content, the more you update, etc., than the more you grow in the rankings and become visible around the Internets. Read more about SEO and its benefits/techniques.