How a design blog is attractive to clients

I often find myself getting asked the question, “Does your blog bring you business, and how so if it’s mostly targeted at inspiring and helping other designers?”

While a majority of TDC’s articles are aimed at inspiring, helping and engaging with other designers, it also showcases my work, experiences, personality and techniques, among other things that are attractive to clients. Below are various ways and reasoning on how writing a blog attracts new clients.

Insight into the process

I often share insight into my creative processes, that not only allows others to see how the outcome was produced, but also allows clients to see how I work and more importantly, where their investment (aka money) is getting put into.

It adds value to my work, and showcases the amount of research, time and other important factors that go into designing a successful identity or website.

Impress clients

Showing off your work is one thing, but being able to talk about it, takes your business and your work to a whole new level — a level respected by clients by sharing your experiences and achievements.

Also, allowing them to read into my processes, writings and achievements allows them to become excited with working with me.

Showcases personality

Hiring someone online can be a scary thing, especially when you are transferring hundreds or thousands of dollars to a person you never met face to face.

My blog allows clients to have a better feel for my personality. Also, I am consistent from the way I write to the way I talk on the phone. I want my clients to be as comfortable with me, as I am with them and by showcasing my personality I build trust right off the bat.

Assists in trusting relationships

Insight into my work/processes, showcasing achievements and personality — these factors all assist in building trust and closer relationships with your clients. For example, sharing posts that discuss what your clients will be receiving from your logo design services or allowing them to read through what others are saying in your comments helps bridge the gap between client and designer; all help to build trust.

Showcases communication

Clients enjoy good communication skills and when you are able to articulate your thoughts and your processes in writing they feel comfortable you will be able to do the same in verbal communication.

The way I explain my processes in writing are exactly the same as I do when I speak to or email my clients as I am working on their projects. Clients enjoy the ‘hands-on’ approach and appreciate when things are explained to them in plain English — this will be sensed when the read your blog.

Shares resources

Don’t get the above misconstrued, not only do I discuss topics that pertain to myself, but I share various resources, whether it’s other designers work I appreciate or a helpful article I found on Twitter, clients appreciate having resources to discover as much as designers do. It helps them feel more comfortable and helps them understand/appreciate design and the business — again, trust.

I want my clients to learn as much as possible. An informed client is a happy client.

Who doesn’t enjoy being in the limelight

I’ve worked with clients that stated right off the get-go that they enjoyed my work and the exposure they, their company, and their project would receive if it was displayed on my site — not typically something I seek after personally for accepting new work, but hey, if they value that, to each their own.

A good example of this from one of my more recent clients, Mike Tittel Photography, enjoyed reading the responses to what other designers had to say about his new logo. Everyone enjoys receiving praise and recognition for a job well done.

Search Engine Optimization (SEO)

To most this is probably the obvious, but having a blog increasing your search engine ranking. The more people that link to you (inbound links), if you have quality content, the more you update, etc., than the more you grow in the rankings and become visible around the Internets. Read more about SEO and its benefits/techniques.



Discussion and Comments

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  1. Carson Shold says:

    I currently have two blogs going on separate sites than my personal portfolio, which was a very hard decision to make. I chose not to have a blog on my portfolio because I want the focus to be on my work, but I completely understand where you’re coming from.

    Great post.

  2. Trish Baker says:

    great post! thanks for the info..

  3. Misty Mays says:

    I tell newbies all the time y\the look of your website/Blog will decide wether a visitor is a potential cust or a visitor. The design is what makes people if interested in your product or service.

  4. Preston Lee says:

    EXCELLENT!! This is right on the money!

    Your first point is the one that has helped me the most. Potential clients love to see the process you go through when you are designing something for them.

    I also wrote an article that might interest your readers that is similar to this one. It highlights why some of the top designers on the web have chosen to blog.

    “Top designers discuss why they blog” is the name of it. It includes thoughts on blogging from designers like Chris Spooner, Jacob Cass, David Airey, and more. Maybe your readers will appreciate it? Anyway, I linked to it in my name! (if you feel like this is spam, don’t approve it, I totally understand. Just thought it might add to this article.)

    Thanks again, Brian. Great post!

  5. Sergio says:

    I recently started a blog but I haven’t attracted any customers through it yet

  6. cypherbox says:

    Very nice article. I love it! Thanks for the tips.

  7. [...] How a design blog is attractive to clients [...]

  8. I absolutely liked your article, it is clear, precise, to the point and straight forward. Anyone will for sure get an idea as to how you work about and understand your client’s value, your article will help any and everyone who will read it. It is very helpful.

  9. [...] How A Design Blog Is Attractive To Clients [...]

  10. designfollow says:

    tank you .

    great post.

  11. Ted Goas says:

    Great points… I just read a similar article over on Inspect Element.

    Great points about SEO (updated content), marketing, and showing people you know what you’re talking about!

  12. Paul Pruneau says:

    Great post and thoughtful benefits. I just combined my web site and blog into one domain. http://tinyurl.com/yzvozyb The benefits have been astounding and my search results ranking has never been higher. No question, the blog is the center of how to improve your online visibilty. Thanks for sharing your thoughts

  13. You’ve certainly covered most of the reasons that I blog Brian, its also for enjoyment. It started as a way of getting myself and work more widely known but has now turned into more of a hobby, just wish I had more time to put into it. Great site by the way!

  14. Joann Sondy says:

    Another thought provoking post, Brian. I’ve been struggling with the “how” of effectively combining my blog with my portfolio site and your article presents a concrete argument about why it’s a good idea. Thank you.

  15. Great tips here. I have started plenty of blogs before and been through everything, and I have to say these are great tips for beginning bloggers looking to attract clients.

  16. Design Firms says:

    Most designers are not search engine experts. While it is important to showcase the blog in a professional way, and entertain the user, the purpose is to sell the product or service.

  17. balu says:

    Thanks.. Great Share…

  18. Thanks for an interesting article, I know it would be useful to add more personality to my site its just the time problem of running a small company and trying to increase your onlines presence… will find a way!

  19. Bang on! Of course, one could add to the list that it can simply be fun to write and share, sometimes :)

  20. Brian says:

    Adam,
    Don’t get me wrong: I love writing, helping and engaging conversation with other designers — the sole purpose for starting TDC. As time progressed I found that 99% of my work was coming as a result of the exposure from my blog. Other designers were asking me the same thing, “how does it bring you more work?” so I thought about it some more and came up with the above.

    I also note this in the opening paragraph to this post.

  21. Brian,
    Yup. I also read this post recently: http://www.freelanceshack.com/blog-or-die-a-message-to-freelancers/; your article links to points nicely #2 and #3 in there.

  22. You forgot to mention the one drawback of blogging – only the 24 hours in a day! Seriously though, useful post. Cheers.

  23. Mark Denton says:

    Brian / Great post. Thanks for sharing your thoughts on this topic. I actually wrote something earlier this year that asked why designers blog, and had offered you has an example of a popular designer/blogger, so it’s interesting to see your reasons, and hear that the blog is working as a marketing tool.

    Keep up the good work.

  24. Daus says:

    Thanks for the info and tips.

  25. Mark Carter says:

    Seems to me that it all exposes you more fully to any potential client (and beyond!) … which can only be a good thing from their point of view. Interesting how many companies of the larger variety are resistant to having a blog due to the inability to then control the communication that transpires. But this is just the sort of exposure that gives potential customers confidence in what you are offering.

    thanks for the article ….

  26. Nice post, thanks for the tips

  27. It serves a lot purpose and you clearly highlight everything from your post! awesome read.

  28. Jon Liebold says:

    Definitely agree with the showcasing personality. to me this is key. A lot of the designer blogs I read do this in such a way that if I were in charge of hiring designers I would send these folks offers without an interview even if their portfolios were not as excellent as they are all based on their personalities showing strong in their posts as well as other attributes.

  29. Jim says:

    Excellent points! The first impression of your site is the most important. I mean you need to grab people to keep them reading and you want them to come back for more. You don’t have much time to do this as they might only be at your site for a second if the site doesn’t look appealing they might just leave. You need to build a trust with them so that they will come back. I like the way your site is layed out. Clean and professional and its a quick read when you have words in bold.

    Jim

  30. Jeremy says:

    Great article Brian – Beyond giving me the opportunity to share knowledge and useful tips gained from my experiences, I look at my blog as one of, if not the most important tool I have. There has been a number of times where a client has told me that they have their mind made up to work with me based on the articles I have written and the professional tone used throughout.

    Aside from being attractive to clients I also feel like it helps me personally to grow and strengthen my skills through research and brainstorming topics.

  31. [...] to clients. Below are various ways and reasoning on how writing a blog attracts new clients. see more….. Advertise [...]

  32. [...] How A Design Blog Is Attractive To Clients (thedesigncubicle.com) [...]

  33. [...] How a design blog is attractive to clients How a design blog is attractive to clients [...]

  34. [...] How a design blog is attractive to clients [...]

  35. I started a Web Design Blog and it’s not been read that much yet – so how do I get traffic – the main site is doing well – but the blog is failing and so doesn’t seem worth the effort ?

  36. Pedro Santos says:

    Excellent post Brian.
    But let me ask you this:
    - How about when you’re basically starting out a new blog and don’t have much readers for buzzing and filling the comment forms – how can you focus your blog to an outside-of-your-market reader and start bringing potential clients into the buzz?

    Thank you.

  37. Its very attractive way to attract anyone:)
    thanks for sharing.

  38. Home Design says:

    I look at my blog as one of, if not the most important tool I haveHome Design

  39. Joyce says:

    Design can attract visitors, but if you want to keep regular viewers, you must first consider the content, then the accessibility first before your design. The design will just follow once you have your content so I don’t think that it will be hard for you to design a web site.

  40. Kerian says:

    Very useful information. I recently started “Woman Meets World” but I think it lacks design and heavy content.

Brian Hoff
About Brian Hoff: Designer, Writer and Speaker

I’m a graphic designer living in Brooklyn, New York who loves creating compelling and useful websites and memorable interactions across the web. When I’m not designing I can be found writing, speaking and occasionally part-time teaching at colleges — all on the subject of design. I started this blog to share my passion and experiences with designers and clients. I'm most active on Twitter; say hello:


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