Comments on: 20 Questions To Ask Clients Prior To Designing A Logo

By: grocery coupons

grocery coupons — Thu, 22 Sep 2011 22:18:14 +0000

This is a great list, thanks. Not only are the questions great, but I have come up with a few more just from reading this list. Thanks so much, I’ll use this in the future for sure.

By: Monica

Monica — Wed, 31 Aug 2011 16:55:34 +0000

Thanks for the list – I’m heading to a client meeting later today and needed a double-check to see if I left out any important questions.

To john:
Did you create a contract? When I was starting out, I’ve been burned this way too, which is why I ALWAYS create a contract for ANYONE I work with (even friends and family). In it, it should state information about canceling and what happens if the client chooses that, as well as information about copyrights. I clearly state in mine that I own all copyrights until all payment is completed. Make it clear that he does not own the artwork and cannot use it.

By: Brendan Maxwell

Brendan Maxwell — Mon, 29 Aug 2011 14:48:41 +0000

This is a great list. Although I have to say that asking questions that are too specific can limit the designer. Questions like specific imagery can get something stuck in the clients mind. Once you’ve asked these questions you’ve limited yourself. The client can get it stuck in their minds to expect you to not do these things. but they lack the foresight to imagine the final comp. As far as color, I try to present black and white proofs initially. People can have very surprising emotional reactions to colors. If you present a logo using a specific color, and the client happens to hate that specific color they can get it stuck in their minds that because they hate the color, they also hate the logo and any attempt to change the color would still exist in an awful logo. I guess what I’m trying to say is don’t limit yourself creatively by asking strict questions. Once again, love this list. Thanks

By: john

john — Thu, 28 Jul 2011 16:57:47 +0000

Thank you, very helpful!
I designed a logo for a relative, I charged them like a regular. Made the designs, and then he backed out, and said he was going to keep the artwork I sent him… I don’t know what to say now.. I don’t get paid, but i made those sketches… he quits and leaves… what can I do?

By: arun

arun — Wed, 22 Jun 2011 17:33:10 +0000

This 20 questions nice Information.If you give the client too many options right off they might begin to feel like they have to control every aspect of the design. Thanks and keep share always

By: Sharri

Sharri — Wed, 15 Jun 2011 23:06:56 +0000

Comprehensive guide. Great work, especially for budding freelancers!

By: Ringger Design Maui

Ringger Design Maui — Wed, 04 May 2011 08:27:26 +0000

I use a type sheet with the companies name in about a dozen serif and san serif fonts. I suggest that the client take a look and circle or cross off fonts that they love or hate and then we discuss.

By: Mary Katherine

Mary Katherine — Tue, 03 May 2011 23:28:43 +0000

Your insight and willingness to share saved me a whole lot of time tonight. I pray your unselfishness comes back to you tenfold. Thank you so very much!

By: canndy girl

canndy girl — Thu, 14 Apr 2011 07:24:24 +0000

Great post. You seem to have a good understanding that how to design a professional logo. When I entering your blog, I felt this. Come on and keep writing your blog will be more attractive. To Your Success!

By: Elizabeth Williams Bushey

Elizabeth Williams Bushey — Wed, 30 Mar 2011 04:51:54 +0000

No one seems to like #14, but here’s a workaround: since WAY TOO MANY PEOPLE have WAY TOO MANY “fonts” on their desktops, WAY TOO MANY CLIENTS have WAY TOO MANY OPINIONS – so it’s kind of a necessary evil.

One solution: present a minimal “flyer-style” “The quick brown fox” type sampler, with serif, sans-serif, decorative, etc. – to get a FEEL from the client about what he/she HATES, LOVES, etc.

You can always throw it out the window, if YOU come up with something perfect that doesn’t “matchy-match,” or – heaven forbid – they tell you they’ve always adored Comic Sans.