I’m quite positive that this video has been around for quite some time (since it was filmed in 1993), but for those who missed it here is an interview with Apple CEO, Steve Jobs, discussing his logo designer, Paul Rand – Steve is one happy client! This was my first time seeing this interview and it was extremely inspiring to see a client speak so highly of their logo designer and appreciate the value of design so thoughtfully.
Key Points of the Interview
- Paul Rand solved a problem – created a “jewel” that could be used independently of the company’s name.
- Paul was a professional – He fought through the differences between a client and a designer; was clear on the relationship between the two parties.
- Paul was a deep thinker, business problem solver AND an artist.
- Paul’s work not only showed emotion, but exemplified “intellectual problem solving”.
Problem Solve First, Design Later
Personally, I couldn’t agree more with Paul Rand’s approach to logo design. There’s a problem to be solved, before there’s artwork to be created. Connecting with clients is the first important step to understand their needs and problems from a business objective. While the topic of “good” design is one that could be argued until the end of time, it’s fair to say that if a design does not solve a problem than it can be deemed as unsuccessful.