The goal of this post is to help designers and clients understand the importance of good type skills, while avoiding some of the common mistakes. Please keep in mind that most of these mistakes are subjective and can be changed varying on the project, goals or circumstances. Below is a list of 10 common mistakes [...]
Archive for December, 2008
Do your clients need to be educated?
Let’s face it… some clients are a pleasure to work with, while other’s can be down right difficult. Some will trust your decisions and feedback as a professional, while other’s will shoot down every idea you have and only want it their way — but is their way the best way? What happens when you [...]
How do you measure good design
What sets the criteria for “good” design? Is there such thing as “good” design or is it in the eye of the designer or viewer? Aesthetic questions are personal to the designer, client and audience — the answers will always be subjective and unclear. So how should your work be evaluated? Instead of focusing on descriptive [...]
