Let’s face it… some clients are a pleasure to work with, while other’s can be down right difficult. Some will trust your decisions and feedback as a professional, while other’s will shoot down every idea you have and only want it their way — but is their way the best way? What happens when you know their is a better solution to fit their needs?
In most instances, I try my hardest to educate them into finding a better solution that will fit their audience’s needs and communicate their products/services AND keep them happy. If you’ve had experience with this, then you know its not easy. It takes work, patience and a bit of strategy.
I’m interested in hearing your techniques and the various ways you educate clients when they have you designing for “themselves” instead of their audience. Update: Check out Paul Boag’s presentation discussing how to make clients better understand and approve our work.